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Until now, the record has been 5,000 unique visitors to view a press release within 24 hours. This press release was also picked up by the Chicago Tribune and a very large number of popular online news sites including Fark, Twitter, Facebook, defamer, google finance, reddit, gawker, buzzfeed and stumbleupon.
Until now, the record has been 5,000 unique visitors to view a press release within 24 hours. This customer had a fairly bland product and he knew that he needed controversy in order to create online buzz. He got more controversy and attention than any of us could have ever imagined. We estimate that this press release was seen at least 400,000 time online since most of the online press releases did not link back to us or our hit counter.
"Is this a preposterous tactic? Well, sure it is, but now millions of people know about his shotgun rack. TMZ gets to call him a sleazeball, and he gets free advertising for a product that must appeal to someone -- to people who have shotguns in their bedrooms. Everyone wins," said David Seaman, author of Dirty Little Secrets of Buzz and a controversial stunt planner.
See Chicago Tribune pick ups here: Chicago Tribune 1: http://www.chicagotribune.com/news/nationworld/chi-081030-hudson-gunrack-press,0,6839100.htmlstory
Chicago Tribune 2: http://www.chicagotribune.com/chi-jennifer-hudson-shotgun-1029,0,4574957.story
Times Article: http://www.timesoftheinternet.com/15067.html
Chicago Breaking News: http://www.chicagobreakingnews.com/2008/10/exploiting-the-hudson-family-tragedy.html
Reality TV World: http://www.realitytvworld.com/news/shotgun-rack-maker-exploiting-jennifer-hudson-deaths-for-promotion-1015511.php
United Press International: http://www.upi.com/Top_News/2008/10/29/Company_using_Hudson_deaths_for_promotion/UPI-27841225295413/
Some of the other online pick-ups of this story include: Fark, Twitter, Facebook, defamer, google finance, reddit, gawker, buzzfeed and stumbleupon.
See "hit counter" for this October 28, 2008 press release here: http://www.mmdnewswire.com/news-releases/040/index.php
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PROOF OF DISTRIBUTION:
Once we have fully distributed your press release and verified everything, we will provide you with:
- A list of journalists that we reached
- Links to the first 25 sites that post your release
- A link to track hits to your press release online
- A link to your press release in Google News
You can choose for your press release to be distributed within 24 hours, or at a later date of your choosing.
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