
	February 17, 2006 Newsletter MASS MEDIA DISTRIBUTION LLC We are your Direct Connection to the Media ! 12693 Tamiami Trail East, #222, Naples FL, 34113 www.massmediadistribution.com Phone: 813-333-2723 Fax: 813-319-4530
	Publicity Tips and Ideas Newsletter
	DO YOU THINK YOU KNOW HOW TO WRITE A PRESS RELEASE? YOU MAY BE WRONG! An effective press release that grabs the media's attention and compels them to write a story is not easy. Those who have mastered the skill have subtle techniques that come from experience. A lot of people are able to write a press release that looks professional. Unfortunately, being professional does not make your press release get noticed when the media is bombarded by hundreds of press releases each day. It is not only business owners or entrepreneurs that have problems writing their own press releases. I have even had large PR companies submit press releases to us that needed major improvements. Last week, we contacted a number of our customers to check how the response was from their most recent press release. We noticed that our customers that paid us to write their press release had a significantly better response than those who used their own press release. Last week we found two customers that distributed a poorly written press release and did not get any response at all from the media. We do not usually do this, but we re-wrote their press release for free because they could not afford to pay us. Once we re-wrote their press release they got a huge response. One of them had 6 newspapers contact them in the first 3 hours. One of those newspapers was The Chicago Tribune (one of the largest papers in the country). Most Common Press Release Mistakes in Order of Importance: Subject that is Not Interesting or Newsworthy You must write your press release about something that people are interested in. It takes experience and skill to look at a organization and find topics for a press release that are interesting. A lot of the best topics for a press release are things that no one has ever thought about. Boring Headline The headline must grab attention. It must be clever and unique. Too Much Information The goal of a press release is to get the media interested and then respond to ask questions. A long press release is overwhelming and usually ignored. Not Focused Press releases need to be about only one topic. The opening paragraph of a press release in particular must focus on one subject. We can use our vast experience to write your press release. We have worked with practically every type of business or non-profit organization. We know how to get your press release noticed. We charge $199 to re-write a press release and $299 to write a press release. Order at our services page. To unsubscribe to this newsletter, respond to this email with unsubscribe in the subject line.