
	February 21, 2006 Newsletter MASS MEDIA DISTRIBUTION LLC We are your Direct Connection to the Media ! 12693 Tamiami Trail East, #222, Naples FL, 34113 www.massmediadistribution.com Phone: 813-333-2723 Fax: 813-319-4530
	Publicity Tips and Ideas Newsletter
	Mass Media Distribution LLC Customer gets on CNN International News? It is not unusual for us to get a web site into The Wall Street Journal or local TV news on their launch, but this site got onto CNN for their first day of business. Not only that, they are rated as one of the most popular stories. If that is not enough, on CNN's "email your friend" feature, they are the second most emailed story. Do you have any idea how huge the traffic is going to be to their site? This is just the start. Their first press release just went out on Friday afternoon. I expect this press release to be picked up by a lot of the top newspapers and radio talk shows. This is huge! Click this link to see their story: http://www.emailthis.clickability.com/et/emailThis?clickMap=viewThis&etMailToID=364444327 You may need to shut off your pop-up blocker to view this media player. You can also go to the home page of CNN, click "Web site sends your insults direct to the president" in the top right corner. Do you need ideas on how to make this happen for your business? We know the tricks to making even boring companies interesting and newsworthy. What can be Learned from this? Today I received a lot of phone calls from people asking how this was done. Here is a summary of the reason this company was successful: 1. Your press release must be short and to the point. 2. Your press release must be about something new or unusual. 3. It helps if your press release is timely. The subject of your press release is currently a hot topic in the news. 4. You must have an interesting story about the owners of the company as well. "Human interest" stories sell. 5. You must be available at a moments notice for the TV News crews to come out. They will usually give you a two hour notice that they want to send a news crew over. They will contact you by phone and not by email. You must make sure that you answer the phone when they call. Call me if you need ideas or help. To unsubscribe to this newsletter, respond to this email with unsubscribe in the subject line.