Press Release Distribution Results in Featured Article in Entrepreneur Magazine and NBC 5 News

Apr 04, 2007 -- Highway Image, Inc. distributes press releases on a regular basis with Mass Media Distribution LLC . Their most recent press release caught the attention of NBC 5 Dallas News. The NBC 5 story aired on Monday of last week which caused a spike in sales at their local retailer's web site. Additionally, watch your April issue of "Entrepreneur Magazine" where Highway Image, Inc. is featured in a full-page article. This article was the result of a press release and series of interviews done in June of 2006.

The full-page article on page 114 of the "Smart Ideas" section includes an amazing photo of the owner, Owen Burns. He's holding various samples of his product and this photo truly captures the essence of success! Great job Owen!

There is also an online version which Owen told us is slightly different than the print version and doesn't include the photo.

Companies who utilize publicity normally experience increased sales and brand awareness. Highway Image, Inc., however, also received an offer from an individual to invest in the company and carry the product line in their store. Highway Image, Inc. also looks forward to the extra credibility the publicity will give them when it comes time to seek new financing for continued growth.

See the NBC 5 News Dallas here:
http://www.nbc5i.com/sports/11388753/detail.html 

See Entrepreneur Magazine Article Here:
http://www.entrepreneur.com/magazine/entrepreneur/2007/april/175926.html

Highway Image Inc sells a toll pass cover that can be used with TollTag(tm), I-Zoom(tm), I-Pass(tm), E-Zpass(tm) and other toll systems. The toll pass cover displays a colorful personalized image in the windshield instead of the blank white spot of the toll pass. Owen Burns developed the idea of the toll pass cover after seeing too many cars carrying ugly and impersonal white dots on the Highways. He is an example of how a simple idea can become a hot item to the American Public!

MMD learned early on with Highway Image, Inc., that a single press release for the entire country would not work. In each area of the country, the transponder is called something different, and in some areas of the country, they are not used at all. To solve the problem, MMD has sent different press releases to each area of the country mentioning only their systems name rather than rattling off the entire list. Reporters have responded well the tailored press releases targeting their geographic area.

More information on Highway Image Inc. here: http://www.highwayimage.com
March press release here: http://www.mmdnewswire.com/content/view/1454/ 

Mass Media Distribution LLC
Website: http://www.massmediadistribution.com
Phone: 813-333-2723
Office Hours: M-F 9-5 EST