HUGE PUBLICITY: CNBC, ESPN, FOX News and 25+ Newspapers all in the Same Week!

June 26, 2006 -- We have a customer that is opening a chain of restaurants in Central Florida. He is getting huge press! We sent his press release on June 22nd. On the 23rd, we pitched his story to the large nationwide news shows. His live interview on CNBC’s “On the Money” was aired at 7:00 PM on Monday. On Friday, he will be on ESPN. This week as well, he will be seen nationwide and in Canada on Fox News.

In addition to this, he has been in at least 25 newspapers that we know of, possibly another 25 that we do not know about. He will be on the Lex and Terry morning show in 8 cities across the country, the sporting network and numerous other talk radio shows.

Next week, he has even more nationwide TV appearances scheduled. We are having a hard time keeping up with the huge response. Because of time constraints, a large number of smaller radio stations and TV shows have been turned away.

We are also working on getting him on Oprah. We have just started the campaign. We plan to contact the media with a press release or pitch letter at least twice a week for the next 6 weeks.

Response has been huge because of the detailed planning and preparation that went into this campaign. Also, we are pitching his story in addition to sending out press releases.

We are getting a much larger response from pitching the story than from the press releases. None of the on-air interviews came from the press release.

When we pitch a story, we open up a one on one interaction with the media and suggest a story idea. We personally ask the editor or journalist if they would be interested in the story. We get a response from them and follow up accordingly. In addition to contacting journalists and editors from our huge contact database, we call journalists that we have a relationship with.

Pitching a story idea is different than sending out a press release. Press releases are for news announcements. For example, a press release can announce a new location for a store. In contrast, a pitch letter can be used to suggest a story that is not breaking news. For example, if your business has an innovative product that it has been selling for 2 years, this is not news and is not worthy of a press release. However, it would be worthy of a pitch letter suggesting a story about how the product solves a unique problem that people are concerned about.

Pitching a story is more effective than a press release, because it is more personal, targeted and interactive. If you are interested in having this done for you, contact us for details.

Mass Media Distribution LLC
Website: http://www.massmediadistribution.com
Phone: 813-333-2723
Office Hours: M-F 9-5 EST