Mass Media Distribution FAQ - Press Release - PR - Media Distribution

FREQUENTLY ASKED QUESTIONS

1. How often should we send a press release?
A single press release is much less likely to result in press than a weekly or monthly press release. It is important to view each press release as part of an ongoing media campaign.

2 What is the cost for distribution?
The prices listed at our site are for distributing a single press release. There are no discounts for any reason.

3 Are there other charges?
There is no additional charge for extra words, membership or photos. Your press release can be any length (400 to 500 words is best). Up to two photo can be included for free.

4 How will I know if the media picked up my press release?
This is difficult to answerer because a different method must be used to track pick up for each type of media. First of all, any important stories will begin with a journalist contacting you for an interview. You should follow up with them to find out the status of the story. If a newspaper does not contact you, some stories can be found online. TV and Cable program pick up is unlikely to be found online and can not be tracked. Radio pick up can also not be tracked. Blog and online pick up does not usually start with an interview and can be found by using a search engine after 30 days. If you need a thorough way to track pick-ups, you should use a clipping service. A good clipping service usually costs $1,000 to $2,000 per month.

5. How soon will you send my press release out?
Once we receive your press release, we can send it out within 24 hours. Press releases are sent in the order we receive them. If you want to specify a particular date or time you must order several days in advance. We send press releases out Monday through Friday 9-5 Eastern Time.

6. How do you send press releases?
Press releases are sent by email and fax directly to targeted journalists. They are also sent by RSS feed and posting online.

7. How is your media contact list targeted?
Our list is very highly targeted. See details: Click Here

8. Does your contact list include all media in the U.S. and Canada?
No, we can not force the media to accept press releases. We can only send press releases to media outlets and contacts that have opted-in. We are constantly adding to and updating our list. We estimate that more than 98% of the media are on our list. You can see the complete list by clicking HERE.

9. Can my press release be considered spam?
No, based upon two key points: First, we are not sending an advertisement. We are notifying press who have a desire to be kept informed of a newsworthy event by sending a press release. Second, everyone on our list is on the staff of a media agency that has opted-in, which greatly improves your chances of coverage as they are looking for stories to run.

10. What makes your press release services different from your competitors?

1. We have more and better contacts than most of our competitors, over 450,000 media contacts and growing.
2. All media have opted-in to accept press releases.
3. We are able to precisely target the media that is most likely to pick up your news or story.
4. Unlike others, we allow images or pictures to be placed in press releases.
5. We have very low prices, making our service more affordable for small businesses.

11. Why are your prices so low?
Most businesses that offer a comparable service to ours are charging at least 4 times as much as us. We keep our prices low because we feel that the average small organization should be able to afford to send press releases on a regular basis.

12. I am a small operation with a limited budget. Is your service for me?
Small businesses are our primary customer. If you need more customers then media attention can bring you to the next level -- you need to use our service. We kept small businesses in mind when choosing our pricing plan.

13. When should I issue a press release?
We have a big list of ideas CLICK HERE

14. How do I insert an image into my press release?
If you need help with this, simply send us an email with the image as an attachment. We will host the image and insert the code into the press release so the image will show up.

15. What do you guarantee?
We only guarantee that your release will be distributed to a targeted list of media contacts. We cannot promise that every press release sent will receive media coverage. The fact is that a poorly done press release will be passed up by the media. Also,it often takes repeated reminders to the media in the form of more press releases to get their interest. You must be persistent in order to be successful at getting free publicity. If you are able to get good publicity, it will remarkably improve your business.

16. How quickly does the media use my press release?
Trade publications, magazines and some other sources can take months to use your press release because of their printing schedule. Daily and weekly newspapers can run it the same day or within a couple of weeks. Often the time to see your release in print is based upon two key factors: One - how newsworthy is your event? Two - Is there something else happening in the news that your press release fits in with?

ABOUT US:

Mass Media Distribution LLC is the largest and most respected press release distribution company that sends press releases directly to journalists.

We are unique in the following ways:

1. We have 10X as many customer testimonials on our web site than any other distribution service. We love to brag about our successful customers.

2. We are the only service that routinely gets stories picked up by large media outlets like CNN, FOX, NY Times, etc. The top media outlets notice our customers.

3. We are the only service that lists positive feedback from individual journalists at our website. We prove that the media is excited to receive our press releases.

4. We are the only service that does not have hidden fees. We do not charge extra for photos, extra words or membership.

5. Our media list is so targeted that we have 1,600 subject categories for journalists. It is essential to target the correct media contacts in order to be successful.

6. We send press release one at a time and we do not group them together when sending to the media. Very few companies offer this very important feature.

7. We are the only press release distribution service that distributes press releases by email, fax, RSS and posting to web sites. Although this is the most expensive way to distribute a press release, it is also by far the most effective.

8. Most companies simply re-sell another companies distribution service. Not only do we distribute press releases "in house" but we have a lot of small companies re-selling our services for a higher price.

9. 95% of our competitors simply post your press release to websites and never send it directly to individual editors, reporters and other journalists. If your press releases are only posted online, journalists will never find them.

10. We do not send press release to email addresses that begin with info@ or pr@. We send press releases to individual journalists. For some of the large daily newspapers, we have 1,500 media contacts divided into categories.