SUCCESS STORIES

34,000 Hits to a Controversial Press Release within 24 hours

Until now, the record has been 5,000 unique visitors to view a press release within 24 hours. This customer had a fairly bland product and he knew that he needed controversy in order to create online buzz. He got more controversy and attention than any of us could have ever imagined. We estimate that this press release was seen at least 400,000 time online since most of the online press releases did not link back to us or our hit counter.

"Is this a preposterous tactic? Well, sure it is, but now millions of people know about his shotgun rack. TMZ gets to call him a sleazeball, and he gets free advertising for a product that must appeal to someone -- to people who have shotguns in their bedrooms. Everyone wins," said David Seaman, author of Dirty Little Secrets of Buzz and a controversial stunt planner.

See Chicago Tribune pick ups here: Chicago Tribune 1: http://www.chicagotribune.com/news/nationworld/chi-081030-hudson-gunrack-press,0,6839100.htmlstory Chicago Tribune 2: http://www.chicagotribune.com/chi-jennifer-hudson-shotgun-1029,0,4574957.story

Times Article: http://www.timesoftheinternet.com/15067.html

Chicago Breaking News: http://www.chicagobreakingnews.com/2008/10/exploiting-the-hudson-family-tragedy.html

Reality TV World: http://www.realitytvworld.com/news/shotgun-rack-maker-exploiting-jennifer-hudson-deaths-for-promotion-1015511.php

United Press International: http://www.upi.com/Top_News/2008/10/29/Company_using_Hudson_deaths_for_promotion/UPI-27841225295413/

Some of the other online pick-ups of this story include: Fark, Twitter, Facebook, defamer, google finance, reddit, gawker, buzzfeed and stumbleupon.

See "hit counter" for this October 28, 2008 press release here: http://www.mmdnewswire.com/news-releases/040/index.php