March 17, 2008 - MMD Launches the First SEO Tool for Press Releases!

Optimizing your press release for search engines is important for two reasons:

1. Journalists and individual consumers will not find your news online if it is not optimized for the relevant keywords.
2. Your website will not benefit from SEO if the relevant keywords are not optimized in the press release.

You MUST Know your Keyword Density!

It is very important for everyone to know the keyword density of their press release. Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words.

Search engines like Google and Yahoo use keyword density as a factor to determine whether a web page is relevant to a specified keyword or keyword phrase.

We recommend the following keyword density for press releases:

Body: 3% to 5%
Headline: 15% to 20%
Summary: 2% to 10%

If your keyword density is too low, your press release will be ignored by search engines. But be careful! If your keyword density is too high, it can get flagged as search engine spam and ignored by search engines.

Free keyword density tool here: www.massmediadistribution.com/keywordtool.htm

Steps for Optimizing your keyword Density:

1. Choose at least 3 keywords or phrases that you want your press release to show up under if a search is done in a search engine.
2. Enter these keywords and your press release into the appropriate boxes in our Keyword Density Tool.
3. Adjust the number of keywords in your press release until you have reached the optimum percentage.

Note: The suggested optimization percentages are based on a 300 to 500 word press release on Google, Google News, Yahoo, MSN, AOL, ASK or Technorati..

Mass Media Distribution LLC
Website: http://www.massmediadistribution.com
Phone: 813-333-2723
Office Hours: M-F 9-5 EST