Most Common Press Release Mistakes in Order of Importance

Subject that is Not Interesting or Newsworthy
You must write your press release about something that people are interested in. It takes experience and skill to look at an organization and find topics for a press release that are interesting. A lot of the best topics for a press release are things that no one has ever thought about.

Boring Headline
The headline must grab attention. It must be clever and unique.

Too Much Information
The goal of a press release is to get the media interested and then respond by asking questions. A long press release is overwhelming and usually ignored.

Not Focused
Press releases need to be about only one topic. The opening paragraph of a press release in particular must focus on one subject.